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The (not so) Humble Tomato
When Isle of Wight Tomatoes began in the Arreton Valley in 2007, tomatoes were relatively ordinary and tasteless; common in soggy sandwiches, uninspiring in salads and in Britain, rarely the sun kissed fruits of holidays and pasta sauces. And the term ‘heritage tomato’? Non-existent.
On their 60-acre estate in the fertile soils of Arreton, Isle of Wight Tomatoes set out to rectify this situation and began a quest to grow the finest, most flavoursome varieties that they could find. Fast forward to today and #iowtomatoes is surely one of the most seen food hashtags amongst well known chefs, topflight restaurants, and food bloggers. Produce is now available at over 24 markets in and around London & Hampshire, a growing number of shops, restaurants, and pubs, and directly through their online store. Our offerings include a wide variety of fresh tomatoes, specialty aubergines, peppers, and a range of delicious roasted tomatoes, juices, and globally inspired sauces.
But it’s not just about growing tomatoes. There’s also the environment and sustainability to consider. Becoming B Corp Certified in 2024, we’re part of a global community of businesses that meet high standards of social and environmental impact. The mission is to make great flavour sustainable. Working to become a zero-waste business, incorporating recyclable packaging, and zero produce to landfill. Through culinary craft, Isle of Wight Tomatoes has created a range of ambient products to take care of every tomato.
Piled onto pasta, paired with pizza, raw in a heritage colourful salad or mixed into sauces, Isle of Wight Tomatoes can be rightly proud that their tomatoes are now far from ordinary. They even have a tomato ambassador, writer Claire Thomson (known on Instagramas @fiveoclockapron as she cooks for and with her children) whose recently published book Tomato contains 80 tomato-based recipes and where she waxes lyrical about tomatoes in general, as the title might suggest, and specifically Isle of Wight tomatoes.
